Discover How We Increased Leads by 63% and Boosted Revenue by 61% in Just 56 Days

Client Overview

A local company sought a strategic approach to generate high-quality leads, improve conversion rates, and achieve substantial revenue growth in a short timeframe. Partnering with a Open Heart Media in mid-October 2024, the focus was on refining social media advertising to drive measurable results.

The Problem
The client faced significant challenges with their existing paid ad campaigns:

High ad spend with limited ROI.
Inconsistent lead quality and volume.
Minimal correlation between ad efforts and revenue growth.

The Solution
We designed a data-driven campaign strategy tailored to the client’s target audience, emphasizing precision and performance monitoring:

1. Audience Targeting and Ad Optimization:

Detailed audience segmentation targeting homeowners, designers, and professionals.
A/B testing for ad copy, imagery, and calls to action.

2. Creative Ad Design

Compelling visuals highlighting the brand’s quality and convenience.

3. Performance Monitoring

Weekly reviews and real-time adjustments to maximize ROI.

4. Revenue Tracking

Close monitoring of lead-to-sale performance and conversion rates.

In just 56 days, this campaign demonstrated that strategic targeting, creative design, and precise monitoring could transform ad performance. The client experienced a dramatic increase in quality leads and revenue while building a scalable model for future growth

Results

1. Lead Generation:

Total leads increased by 63%.
Calls and time spent on inquiries surged, with a 69% increase in average call duration.

2. Revenue Impact:

Revenue climbed by 61.2% from September to November.
November achieved a 46.7% close rate and an average sale value of $6,650.91.

Key Metrics (September to November 2024)

Calls: Increased from 263 to 321.
Time on Calls: Jumped by 69%.
Revenue: Spiked from $28,896.55 to $46,556.37 in two months.